Privacy Policy

Lyrra is provided by BELKALABS PTE. LTD., a company incorporated in Singapore with UEN 202445147Z and registered address at 68 Circular Road, #02-01, Singapore 049422(“Lyrra”, “Company”, “we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you use Lyrra, including our website, song-creation flow, purchases, emails, mobile app, and related services (the “Services”).

If you have questions about this Privacy Policy or your personal data, contact us at hello@lyrra.live. This is also the contact for our Data Protection Officer.

1. Personal data we collect

We collect only the information needed to provide, secure, personalize, and improve Lyrra.

Account information

• Email address
• User ID or account identifier
• Login and authentication information, including one-time login code records

Song details you provide

• The occasion, style, and voice preferences you choose
• Details about the song’s recipient — their name, your relationship, qualities, memories, and the message you want the song to carry
• The generated lyrics and songs created from those details

Details you share about a song’s recipient may be personal data about another person. Only share details you have the right to share; we use them solely to create and deliver your songs and to provide, secure, and improve the Services. See section 2 below.

Purchase and subscription information

• Purchase and subscription status
• Checkout and payment-provider identifiers
• Purchase, cancellation, renewal, and access status

We do not collect or store your full payment card details. Payments are handled by our payment and subscription partners.

Technical information

• Device, browser, IP address, session, cookie, pixel, and log information
• Error, security, and performance data
• Basic usage data needed to operate and protect the Services
• Analytics, conversion, and advertising performance information

2. Data about song recipients

To create a personalized song, you tell us about someone else. We process those details only to generate the lyrics and music you ordered, deliver the song, and support you. We do not use recipient details to contact the recipient, build profiles of them, or sell them.

If you believe someone has shared your details with Lyrra and you want them removed, contact hello@lyrra.live.

3. How we use personal data

We use personal data to:

• create and manage your account;
• send login codes and service-related emails, including song-ready notices;
• generate, produce, and deliver your personalized songs;
• manage purchases and subscription access;
• provide support;
• measure analytics, conversion, and advertising performance;
• secure the Services and prevent abuse;
• maintain, test, and improve the Services;
• comply with legal obligations and enforce our rights.

4. Service providers

We use trusted service providers to operate Lyrra. They process data only as needed to provide services to us.

These may include:

• Google Firebase / Google Cloud — authentication, database, hosting, AI music and lyric generation, infrastructure, and logs;
• Cloudflare — content delivery and storage of generated songs;
• Resend — transactional email delivery;
• FunnelsGrove and payment processors such as Stripe — checkout, subscription management, and billing status;
• analytics, advertising, security, and infrastructure providers — analytics, conversion measurement, advertising performance, retargeting where enabled, security, hosting, and operational support.

Each provider may process data in accordance with its own terms and privacy practices where it acts as an independent controller, especially for payments and advertising services.

5. Cookies, pixels, and similar technologies

We use cookies and similar technologies to keep you signed in, secure your session, remember preferences, and operate the Services.

We may use cookies, pixels, and similar technologies for analytics, conversion measurement, advertising performance, and, where enabled, retargeting or similar advertising features.

You can control cookies through your browser settings and any cookie controls we provide.

6. Sharing of personal data

We may disclose personal data:

• to service providers who help us operate the Services;
• to payment and subscription partners;
• to analytics, advertising, and measurement providers;
• if required by law, court order, regulator, or legal process;
• to protect the rights, safety, and security of Lyrra, our users, or others;
• in connection with a merger, acquisition, financing, restructuring, or sale of our business.

We do not sell your personal data.

7. Cross-border transfers

We are based in Singapore, but our service providers may process personal data in other countries, including the United States and other jurisdictions.

Where required, we take reasonable steps to ensure that personal data transferred overseas receives a comparable standard of protection.

8. Retention

We keep personal data for as long as your account is active or as needed to provide the Services (including keeping your purchased songs available), comply with legal obligations, resolve disputes, prevent abuse, and enforce agreements.

You may request deletion of your account data by contacting us. Some information may remain in backups or records where retention is required or permitted by law.

9. Your rights and choices

Depending on where you live, you may have rights to:

• access personal data we hold about you;
• correct inaccurate personal data;
• request deletion of your personal data;
• withdraw consent where processing is based on consent;
• object to or restrict certain processing;
• opt out of marketing communications.

To make a request, contact hello@lyrra.live using the email linked to your account. We may need to verify your identity before responding.

10. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure.

No internet service can be guaranteed completely secure. You are responsible for keeping access to your email account secure.

11. Children

Lyrra is not intended for children under 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us personal data, contact us and we will take appropriate steps.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The effective date above shows when it was last updated. If we make material changes, we will provide notice where required.

13. Contact us

BELKALABS PTE. LTD.
UEN: 202445147Z
Registered address: 68 Circular Road, #02-01, Singapore 049422
Privacy / DPO contact: hello@lyrra.live